Video production
Below are few explainers different types of video production.
Sometimes you know what you want but can’t really explain it…
These short explainers help you and us get on the same page to understand exactly what you’re looking for from our first discovery call!
COMMERCIAL
30 – 45 second video
Grabs attention, garners interest, and gets people excited about what you do
Spreads brand message
Offers the most bang for your buck for advertising
BRAND EXPLAINER
Short and engaging while still conveying the right information
Covers four key points: the problem, the solution, the features, and benefits
Leaves viewers with a clear understanding of what you do and a desire to take the next step
INTERNAL COMMUNICATION VIDEO
Translates necessary company memos into engaging video content
Aligns staff and improves company cohesion
Tracks views for quality assurance and compliance purposes
COMPANY TESTIMONIAL / ABOUT US
Tells the story of your company, mission, and values
Connects with customers, shares your passion, and humanizes your brand
Features team members talking testimonial-style about what they do and why they do it
Introduces your company to potential clients and lets them know what sets you apart from the competition
VIDEO SERIES
Three or more informative videos with a similar purpose
Designed to have a universal appeal to customers and non-customers alike
Pushes beyond strictly selling a product or service and offers a unique opportunity to connect with a wider audience to help them better understand complex topics within your industry
Demonstrates your industry knowledge and expertise
PRODUCT | SERVICE VIDEO
Clean, simple, informative
Showcases a product or service in action while also providing practical information to the viewer
Can include video narration as well as text highlighting the specifics of the product or service
CUSTOMER TESTIMONIALS
Lets your customers do the talking for you
Puts your most successful, happy, or unique customers on screen about how your company has made a positive impact on their life or business
Attaches a real-life narrative to your product or service
Proven method to boost sales
TRAINING | TUTORIAL VIDEO
Instructional videos that walk viewers through the proper way to use a product or service
Can be optimized for a website or mobile app
Educates a viewer on how to perform certain functions within your user interface (UI)
Utilizes live action shots for physical products along with a visual guide for best uses
EDUCATIONAL VIDEO
Exhibits expertise expertise of your industry, products, and services
Provides potential and existing customers with free education
Establishes trust and customer buy-in because you helped them out for free
Increases traffic by moving your company up in search rankings for trending topics